8 - Building Relationships: The Key to Successful B2B Marketing Campaigns

Paula Chiocchi

Published on: 14/04/2025

In this episode of "Marketing Vanguard: Leading Voices in B2B Innovation," host Paula Chiocchi, CEO of Outward Media, speaks with Kneko Burney Miller, founder and CEO of Change3. Kneko discusses key B2B marketing strategies, emphasizing the importance of quality over quantity in lead generation and the role of account-based marketing (ABM). She highlights the impact of digital platforms, programmatic advertising, and challenges in audience targeting, while exploring trends like ultra-personalization and AI. Kneko advocates for building meaningful customer relationships and adopting innovative approaches to thrive in the evolving digital landscape.